ToruTsuchie
Wagashi Master
After joining Fukuseido, a traditional Japanese confectionery shop in Izumo City, Shimane Prefecture, he studied the art of traditional wagashi making for five years, obtaining a first-class craftsman qualification.
Since then, he has won numerous awards, proving his exceptional skill.
His specialty is creating "jou-namagashi" (premium fresh confections) that express seasonal transitions, maximizing the inherent qualities of the ingredients and captivating viewers.
He continues to refine his skills daily, driven by his desire to help people experience Japan's four seasons through wagashi.
He has twice received the highest honor, the "Honorary President's Award," in the craft confectionery category at the National Confectionery Exposition in 2013 and 2017.
With experience participating in Japanese popular tv shows "TV Champion Wagashi Master Championship," he actively engages in international cultural promotion, including wagashi demonstrations in Nantes, France, and cooperating in presenting craft confections to the Taipei City Government.
Toru Tsuchie, a wagashi master based in Izumo who has expanded his activities globally.
Having cultivated a close relationship with automobiles distinctive to regional cities, he attempted in this work to express MODELLISTA's aesthetic vision through Japanese design while utilizing the traditional techniques and designs unique to wagashi.
With experience in the world of customization, including once changing mufflers and suspensions himself, he drew inspiration from wheels—symbolic elements of vehicles—and the brand logo colors for this creation.
Looking ahead, he expresses his desire to develop activities that convey the charm of wagashi to an even wider audience.
Wheel
MODELLISTA's wheels create diverse expressions ranging from sporty to luxurious.
As crucial elements that enhance vehicles and express their individual character, they stimulated the creative drive of Tsuchie, a wagashi master.
The existence of wheels that harmonize intricate design with practicality resonates with the wagashi worldview of expressing seasonal beauty and flavor, opening doors to new creative possibilities.