MODELLISTA OVERLAND
Vision Concept
At the SEMA Show this year, MODELLISTA will exhibit “MODELLISTA OVERLAND Vision Concept”, a concept model that incorporates MODELLISTA's unique worldview into the overland style.
This is a new approach for us, that combines sophisticated design with functionality for off-roading, which are focused on U.S. customer's needs and recent U.S. off-road customizing trends.
This vehicle has a mission to explore the potential of MODELLISTA brand at U.S. market, and the decision will depend on reaction at the SEMA, but we're planning to incorporate these design elements to our lineup for U.S. in the future.
We put our thoughts and MODELLISTA's brand philosophy, “to help directing the individuality of each customer” into the vehicle, and we want to appeal that our customize brand can color not only customers' car-life but also their whole life, through this exhibition.
Sophisticated Armored Gear
This vehicle was designed to be “Ultimate fun vehicle which doesn't limits adventurous spirit” suits to the people who wish to live freely and feel special in not only great outdoors, but also city. “Armored” exterior protects damage from obstacles and scratches at driving rough roads, while expressing the MODELLISTA taste with its sophisticated design.
It's customized by firmly reflecting our design philosophy called “Resonating Emotion” (adding elements which excites owner's sensitivity, but also highly resonated and matched with original vehicle design), and sublimating the functional beauty which Land Cruiser has originally.
FEATURES
Adding bar type Illumination on the hood, which express wide looking also following the horizontal design from base model.
Side-carrying container is designed to align with polygonal design of base model.
Even the surface composition of protector is aware to resonate and align the base model's taste.
Creating dynamic and sophisticated cool looking by adding blackout elements widely and boldly.
To direct not only imposing but also stylish looking, we combined blackout parts which has different brightness and surface finish on body panel.
In addition, tough and lumpy paint which we adopt on the side under body will protect vehicle from scratch.
Usually, MODELLISTA was popular as customize parts brand which use chrome parts in Japan.
This time, a design with extensive use of LEDs is adopted as a new accent, and our brand color green emphasizes the MODELLISTA style.
We designed each functional parts with commitment, such as headlight or flasher protector and towing hook.
And we have confidence that those parts generate sophisticated impression and resonating with base vehicle design.
Functional parts such as the roof rack and bush wires also feature the sophisticated design that is characteristic of MODELLISTA.
MODELLISTA EXHIBIT VEHICLES
Be MODELLISTA, Be You
MODELLISTA means "designer."
We believe that being a designer is to express yourself, making the quality of life more superior and special. To share this belief globally from Japan, MODELLISTA participated in the SEMA Show last year.
Since then, MODELLISTA has proposed products with premium value and reliable quality to its U.S. customers while exploring designs to better align with their lifestyles. At the SEMA Show 2024, We will showcase a MODELLISTA concept model designed with a new approach which focusing on functionality and sophistication.
It is very exciting to share this with you all in the U.S.
BOOTH DESIGN
These images are from last year's booth. Detail will be different this year.
BOOTH MAP
