TOKYO STYLE /
Design Your Style

MODELLISTA, meaning “designer” in Italian, is a leading customization brand
that has consistently delivered premium value,
setting itself apart from the competition.
With sophisticated designs and high-quality products,
MODELLISTA offers a total coordination experience for vehicles.
It is about designing not only your car but also your lifestyle—expressively and vibrantly.

For those who appreciate urban style and uncompromising quality.
For those who embrace curiosity and take pride in being themselves.
MODELLISTA will continue to shape a future where people and cars exist in perfect harmony.

Brand Movie

Through sophisticated products and services tailored to our customers' lifestyles,
we strive to help them express their individuality.
We are committed to enriching our customers' lives, making them more fulfilling and enjoyable.
Please watch our brand movie, created with these sentiments in mind.

Our Value

To enhance our customers' lifestyles, making them richer, more enjoyable, and more vibrant,
MODELLISTA is committed to meticulous craftsmanship and creating emotionally resonant designs.

MODELLISTA
DESIGN PHILOSOPHY

The core value provided by MODELLISTA is design that appeals to feelings and emotions.
A design that harmonizes with the vehicle and that stimulates emotions embodies the style of MODELLISTA.

Our Craftsmanship

We carefully select MODELLISTA products, offering customers the best in design and quality.
Come explore the details of how our products are created.

History of MODELLISTA

In 1997, MODELLISTA was born as a subsidiary of Toyota Motor Corporation, having the mission to deliver customized cars to customers with design and speed that cannot be realized by the manufacturer itself.
Since its birth, the company has never compromised design and quality and aims
to meet the expectations of customers .

Learn more MODELLISTA

In this section, we introduce MODELLISTA as a lifestyle creator,
offering a variety of approaches that go beyond the realm of automotive accessories.

ART MODELLISTA

MODELLISTA explores the possibilities of customization to bring out each customer's individuality and add color to everyday life.
Here in the Digital Museum, we present works of art that capture the essence of MODELLISTA, created by artists who share this vision.

Collaboration

A collaboration with industries from diverse genres and forms of expression, united by the concept of 'design that resonates with emotions.'
Beyond the realm of customization, captivating designs will enrich your life.

Style of MODELLISTA

No matter where you go or in any scene, MODELLISTA gives off a cool presence and enriches your lifestyle.

What’s NEW

“ART MODELLISTA” published 2025.04.16

New content “ART MODELLISTA” has been released.
Please enjoy works by various artists.

Brand Page Renewal 2025.04.16

We have renewed the design of MODELLISTA brand page.

PAGETOP

TOKYO STYLE /Design Your Style